Amazon’s Seller Flex to provide delivery services for third-party merchants

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Amazon decides to launch its own delivery services called Seller Flex. With Seller Flex, items will be picked from the sellers (even the ones sold by third parties) and handed over to the customers within two days. Having said that, this doesn’t mean that the e-commerce giant will drop UPS and FedEx completely, it’s current courier services. What it will do instead is take the decisions back from the merchant’s hands to Amazon’s.

Amazon has always loved experimenting. Their smart warehouses, setting up lockers for customers to pick up their purchases, and using its own jets and trucks to deliver are just some examples.  But this recent venture comes with it’s own set of challenges as broader logistics is much more complicated. Bigger online vendors might be hesitant to trust this new service by Amazon or the larger courier delivery services might be able to handle complicated routes better. To combat these, Bloomberg reports, Amazon, however, might have the financial incentives to handle courier services better. Also, it is a good bet that if Seller Flex is successful, then other companies might pay Amazon to do it for them too.

As per the news, this is yet another move by Amazon to own more of its delivery services and thereby offer online shoppers a consistent service. Additionally, this also removes the overcrowding of the warehouses that use Amazon Fulfilled programs, especially during the holiday season. The ‘Amazon Fulfilled’ allows third-party sellers of the product store their items while they wait for their buyer.

Aditi Biswas
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Aditi Biswas

Digital Marketer at Carrybo
Aditi Biswas
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